Nerf ZombieStrike:
Building a Playable Apocalypse.

This project highlights large-scale brand storytelling and world-building for Nerf ZombieStrike across multiple segments and seasons. From original characters and zombie lore to hidden Easter eggs and brand anthologies, each segment carried its own story while contributing to a larger world. Designed to extend beyond packaging into photoshoots, merchandising, and convention interactive experiences, the brand reimagines the apocalypse as something playful, optimistic, and fueled by imagination—and, always, pizza.